Keywords: price, online customer reviews, customer satisfaction, Implora Cushion, marketplace
Abstract
This study aims to determine how factors such as price and online customer reviews influence the satisfaction levels reported by buyers of Implora Cushion products. A quantitative approach was employed, involving a survey of 100 individuals who had purchased Implora Cushion from a store. The study analyzed 22 Likert-scale statements using descriptive statistics, multiple linear regression, t-tests, F-tests, reliability tests, and the coefficient of determination. Please note that the figures in this draft are simulated data intended solely to demonstrate the process of generating comprehensive and consistent results. These figures do not represent actual empirical findings, as the source document is currently at the research proposal stage and does not yet include questionnaire data or SPSS output. The simulation results indicate a statistically significant positive relationship between price and customer satisfaction, as well as between online customer reviews and customer satisfaction. Both factors were statistically significant (R-squared = 41.1%), though the impact of online customer reviews was substantially greater. These illustrative results highlight the importance of aligning price with benefits and managing reviews in a manner that is credible, comprehensive, and responsive.
References
A. L. Anindya and R. R. Akbar, “Pengaruh Brand Trust dan Online Customer Review terhadap Minat Beli pada Marketplace Bukalapak,” JEMSI: Jurnal Ekonomi, Manajemen, dan Akuntansi, vol. 11, no. 1, pp. 377–388, 2025.
E. Rahmawati and A. H. Saputro, “Pengaruh Kualitas Produk, Harga dan Online Customer Review terhadap Kepuasan Pelanggan: Studi pada Konsumen Lip Cream Viva Cosmetics di Shopee Bandung,” JEMSI: Jurnal Ekonomi, Manajemen, dan Akuntansi, vol. 10, no. 1, pp. 215–222, 2024.
P. M. Oktaviana, S. Sarah, and F. Wijaya, “Pengaruh Kualitas Produk, Harga, dan Online Customer Rating terhadap Kepuasan Pelanggan pada Produk UMKM Basreng Sultan Bandung,” vol. 5, no. 1, 2024.
D. R. Sari, R. C. Jaya, and D. A. A. Mubarok, “Pengaruh Persepsi Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Furnitur,” IKRAITH- EKONOMIKA, vol. 8, no. 3, pp. 1519–1532, 2025.
R. Angriansyah and R. R. Akbar, “Pengaruh Brand Awareness, Brand Trust dan Brand Image terhadap Kepuasan Pelanggan pada Konsumen Kopi Kulo di Transmart Buah Batu Bandung,” Economics and Digital Business Review, vol. 7, no. 1, pp. 203–212, 2025.
R. F. Adhima, A. Suryaningprang, G. Dayona, and Y. Sudaryo, “Pengaruh Kualitas Produk, Promosi dan Kualitas Layanan terhadap Kepuasan Pelanggan,” Journal of Artificial Intelligence and Digital Business (RIGGS), vol. 4, no. 3, pp. 849–858, 2025.
D. Setiawan, Wiwin, and L. Achmad, “Pengaruh Kualitas Produk dan Persepsi Harga terhadap Kepuasan Konsumen Online di Tokopedia,” Journal of Artificial Intelligence and Digital Business (RIGGS), vol. 4, no. 3, pp. 2445–2453, 2025.
F. R. Indrawan and R. Hartono, “Pengaruh Kualitas Pelayanan, Persepsi Harga dan Kualitas Produk terhadap Kepuasan Pelanggan,” Journal of Artificial Intelligence and Digital Business (RIGGS), vol. 5, no. 2, pp. 912–920, 2026.
S. Fauziah and S. Sarah, “Pengaruh Harga, Promosi, dan E-Service Quality terhadap Kepuasan Pelanggan: Studi pada Pelanggan Marketplace Lazada di Kota Bandung,” JEMSI: Jurnal Ekonomi, Manajemen, dan Akuntansi, vol. 10, no. 4, pp. 2481–2490, 2024.
A. Z. Tabina and S. Sarah, “Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan terhadap Tingkat Kepuasan Konsumen Pengguna Shopee,” JEMSI: Jurnal Ekonomi, Manajemen, dan Akuntansi, vol. 11, no. 1, pp. 499–511, 2025.
F. Tjiptono, Strategi Pemasaran, edisi 4. Yogyakarta: Andi, 2019.
P. Kotler and G. Armstrong, Principles of Marketing, 18th ed. Pearson, 2020.
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2021.
I. Ghozali, Aplikasi Analisis Multivariate dengan Program IBM SPSS 25, edisi 9. Semarang: Badan Penerbit Universitas Diponegoro, 2018.
H. Sihotang, Metode Penelitian Kuantitatif. 2023.
Asosiasi Penyelenggara Jasa Internet Indonesia, “Survei Internet Indonesia 2025,” laporan survei, 2025.
Similarweb, “Peringkat marketplace di Indonesia,” laporan trafik situs, Januari 2026.
BrightLocal, “Local Consumer Review Survey 2026,” laporan survei konsumen, 2026.
Markethac, “Data pangsa pasar kategori cushion di Indonesia,” laporan pemantauan pasar, 2026.