Keywords: strategic human capital; organizational effectiveness; business development; automotive e-commerce; governance
Abstract
This study aims to analyze the strategic human capital planning of PT FITA Auto Nusantara through the PartGenie platform in supporting organizational effectiveness and business development. The study is motivated by the need for an automotive e-commerce company to align its business strategy, organizational structure, workforce competencies, work systems, organizational culture, and governance mechanisms to ensure product authenticity, inventory accuracy, service responsiveness, operational reliability, and readiness for expansion. This study applies a descriptive qualitative approach with a document-based case study design. The primary data were obtained from the PartGenie Business Plan, particularly the Human Capital Plan, and were supported by relevant sections on strategy, operations, marketing, finance, and risk management. Data analysis was conducted through data reduction, thematic classification, alignment analysis, literature comparison, and gap analysis. The findings show that PartGenie’s human capital design includes a phased organizational structure, competency- and T.R.U.S.T.-based recruitment, technical and nontechnical training, career development, a leadership pipeline, a Human Resource Information System (HRIS), Key Performance Indicators (KPIs), and performance-based compensation. These components have the potential to strengthen role clarity, cross-functional coordination, employee productivity, service quality, technological adaptability, and business growth readiness. However, the effectiveness of the proposed design still depends on workload validation, integration across HRIS, ERP, WMS, CRM, and LMS, objective and auditable KPIs, adequate customer service capacity, training-impact evaluation, and stronger governance mechanisms. Therefore, implementation should be carried out gradually and linked to measurable operational and business outcomes.
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